PORTFOLIO
Klaudia Grzegorska
Marketer & Social Media Specialist
I'm a dynamic and results-driven marketer with a proven track record of enhancing brand visibility and engagement. With over 5 years of hands-on experience, I specialize in developing and executing innovative marketing and social media strategies. My demonstrated ability lies in seamlessly merging creativity with analytical insights to deliver impactful digital campaigns.
CONTENT CREATION - VIDEOGRAPHY
Explore my diverse portfolio showcasing comprehensive video productions from inception to completion. From filming and editing to adding viral music, captions, and seamless transitions, I ensure each piece is captivating. My repertoire includes behind-the-scenes footage, product showcases, user-generated content, brand and offer promotions, as well as recipe demonstrations featuring brand products. Additionally, I've collaborated with external agencies on end-to-end video projects, from scripting to casting, providing editing guidelines, and more.
Witness the breadth of my video expertise here!
recipes
collaboration
with an external agency
USER GENERATED CONTENT
FOR A JEWELRY BRAND
PRODUCT launching
LIFESTYLE WITH BRANDS PRODUCTS
CONTENT CREATION - VIDEOGRAPHY
Explore my diverse portfolio showcasing comprehensive video productions from inception to completion. From filming and editing to adding viral music, captions, and seamless transitions, I ensure each piece is captivating. My repertoire includes behind-the-scenes footage, product showcases, user-generated content, brand and offer promotions, as well as recipe demonstrations featuring brand products. Additionally, I've collaborated with external agencies on end-to-end video projects, from scripting to casting, providing editing guidelines, and more.
Witness the breadth of my video expertise here!
BACKSTAGE
RESTAURANTS PROMOTION
RESTAURANTS PROMOTION 2
PASTRY SHOP/BAKERY PROMOTION
TIK TOK TREND
CONTENT CREATION - GRAPHICS & ANIMATIONS
Explore my social media content section, where static graphics and simple animations come to life. I ensure captivating content by incorporating icons, brand colors, and identity, along with animations to keep posts engaging and eye-catching. Dive into visually appealing content that's worthy of your engagement
ENGAGING COMMUNITY WITH REACTING TO POST ACTIVITIES
utilizing brand colors and visual identity elements (leaves), entices to place an order on an external platform
EYE-CATCHING, SIMPLE ANIMATION
BRINGS TO LIFE A STATIC POST
Photoshoot Management
Discover the behind-the-scenes magic of employee photoshoot sessions in this section. From meticulous organization of products to seamless collaboration with photographers and providing detailed briefs and shots ideas, I ensure a positive atmosphere throughout. Witness the end results resembling professionalism and positivity.
In each frame, I ensure the presence of the logo and brand color palette, along with highlighting the product. This meticulous attention to detail helps audiences quickly recognize the brand and fosters visual consistency across social media platforms.
Participation as a Model
Participating as a model goes beyond just coordinating photo sessions for me. I find joy in stepping in front of the camera, embodying the essence of the brand with versatility and professionalism. As a marketer, authentically representing the brand's image and message through photography is essential for genuine storytelling and brand representation.
In each frame, I ensure the presence of the logo and brand color palette, along with highlighting the product. This meticulous attention to detail helps audiences quickly recognize the brand and fosters visual consistency across social media platforms.
Participation as a Model
Explore my section dedicated to my appearances in video advertisements as a model. From showcasing products to embodying brand messages, witness my versatility and ability to bring brands to life on screen.
Dive into my portfolio showcasing my role as a model in video advertisements, where I seamlessly blend with brand narratives to deliver compelling visual stories.
FOOD STYLING & PHOTOGRAPHY
Welcome to the section dedicated to food styling and food photography! Here, I craft dishes from scratch, giving them not only a delicious appearance but also depth and vibrancy that make them irresistible to the viewer. Join me in exploring culinary masterpieces that tempt not only the taste buds but also the eyes.
The eyes eats first!
By vividly presenting flavors and textures, good food photography can stimulate the senses and whet the appetite, even before the first bite is taken.
Copywriting for Social Media
In the section dedicated to social media copywriting, discover the essence of crafting compelling content for online platforms. Highlighting the importance of concise messaging, engaging storytelling, and strategic use of emojis to enhance post appeal, this section showcases how effective copywriting can elevate brand presence and audience engagement in the digital sphere.
My creativity knows no bounds; I'm adept at crafting engaging and compelling copy tailored to any industry.
ORGANIC VIRAL CONTENT ON FACEBOOK & INSTAGRAM - TOP 3
Step into the spotlight of the next section, where three reels on Facebook and Instagram have recently taken the digital world by storm. While I take pride in their success, I am even more proud of the journey that led to their creation.
FAT THURSDAY (POLISH DONUT HOLIDAY) - FACEBOOK REEL
GRAND OPENING OF A NEW CAFE - INSTAGRAM REEL
RECIPE- FACEBOOK REEL
Through practice, knowledge of social media algorithms, and the platform itself, I craft content that resonates with users and elevates brand awareness.
FACEBOOK PAGE FOLLOW & REACH GROWTH
In this next section, I focus on the growth of followers and reach on the company's Facebook page. Since the beginning of my efforts in 2021, there has been a remarkable increase of 257% in follows to date. Particularly notable is the surge observed in July 2023 following the implementation of a new advertising method. The continuous development is crucial in business, as evidenced by the results of my newly introduced campaign aimed at increasing the number of followers and reach on the Facebook profile.
In November 2021, I began implementing Meta Ads into the brand development strategy. However, in July 2023, I introduced a new, enhanced strategy. Since then, I have been witnessing a consistent and significant increase in followers on the profile.
The data presented above is from the period of August 1st, 2021, to March 1st, 2024.
INSTAGRAMS PROFILE FOLLOW & REACH GROWTH
In the next section, let’s delve into the growth of Instagram followers and reach. While the advertising strategy remained similar to what was in Facebook section, I focused more on boosting reels on Instagram. As a result, I have also observed a steady increase in followers, further solidifying the brand's position in the market. With our continued growth in this platform, we are strategically positioning ourselves to lead the way in these competitive sectors.
Leveraging my expertise in social media, I understand the pivotal role that Instagram followers play in brand visibility and engagement. In particular, within the FMCG and Horeca industries, the significance of Instagram followers cannot be overstated.
The data presented above is from the period of August 1st, 2021, to March 1st, 2024.
Social Media Triumphs: Strategic META ADS
Embark on a journey through the realm of social media advertising, where the intricacies of the marketing funnel await exploration. The results presented in this or previous sections are not by chance. They are the result of a strategy. Implementing the marketing funnel has allowed me to acquire brand loyalists on Facebook at the bottom of the funnel at a 50% lower cost than at the top of the funnel. The cost per engagement is also halved.
TOFU
MOFU & BOFU
Thanks to the implementation of a thoughtful strategy, I am able to retain twice as many followers who would have otherwise slipped away and never engaged with the Facebook page.
Moreover, this approach effectively slashes the 'cost per follow' and 'cost per post engagement' by half, optimizing resources and maximizing engagement.
Triumphant Campaign: Driving Sales Growth by 20%
The Grand Finale: A Campaign Boosting Sales by 20%! This campaign, integrating online and offline efforts, was tightly aligned and strategically executed. Targeting a region where the brand had no prior presence, both online and offline initiatives were closely tied to the marketing funnel. Once again, strategic actions led to remarkable outcomes.
Despite the higher cost of engagement with the brand in this previously unfamiliar region due to lack of brand trust, efficient remarketing strategies enabled us to acquire customers and fans on social media at a lower cost than in the initial marketing funnel.
PORTFOLIO
Klaudia Grzegorska
Marketer & Senior Social Media Specialist
Thank you for taking the time to review my portfolio! I hope you've gained a better understanding of my skills and experience in the field of social media & marketing.
I take pride in my achievements and the effective strategies I employ in my work. If you're interested in further collaboration, would like to obtain more information, or simply discuss potential opportunities, feel free to get in touch! Looking forward to hearing from you!
+48 570 133 455
klaudiagrzegorska@icloud.com